Archive for October, 2008
Does Your Business Card Say Wow?
WOW What A First Impression
When you hand out your business card do people take a step back and say “Wow”? Do you have people clamouring for your card because of its value? If not then read on.
Your business card is your most powerful marketing tool and yet in most businesses it is sadly overlooked. In most instances your potential customers need four important pieces of information which should jump out from your card: your name your phone number your email address and what you can do for them. Everything else such as fax number mobile number address business name logo email and web page address are important but secondary to the main message and should be treated accordingly. They can be used to enhance the three main points.
The phone number on the average business card is so tiny and often jumbled up with other numbers. How often have you rung a fax number by mistake? You need to remember that a large percentage of the population either wear or should wear glasses and those that do often can’t find them when they need them! Make it easy for people to read your phone number.
The next thing to consider is making your card so attractive that people are compelled to read it. Careful use of colours your photograph logos paper texture and the readability of the lettering style all add to the initial impact of your card and thus your business!
Next remember there is a reverse side to the card. There are two schools of thought in this regard. Some believe it should be left blank to write notes on. However you should realise other people will also write notes on the back of your card and then toss it away when the note is actioned.
I believe the reverse side of the card is a potential gold mine. It can be printed with information that makes your card so valuable people want to keep it. In fact they will be eagerly asking for your card for themselves and their friends because of the value of that information. The back of my own card has 10 tips which guarantee business success; the result my card is constantly in demand.
Next you must be sure to have them with you at all times. Have you ever missed an opportunity because you did not carry your business card? A few weeks ago at a network meeting I asked somebody for their card and believe it or not they didn’t have one with them. They promised to send one as soon as they returned to their office: I’m still waiting!
Finally use a promotional outlook ask everyone for their business card. Then ask these three questions. “How can I help this person? How can this person help me? Can I network this person with someone else?” The answers will provide wonderful opportunities!
Remember that it doesn’t cost any more to plan your business card carefully but the results can be astounding. Next time you are printing your business card spend that extra thought and really make your business card work for you Wow!
About the writer:nbsp;nbsp;Every week over 40000 people hear Julian’s tips of Business Wisdom. A sought after professional speaker published author and regular radio show host. His clients constantly describe his presentations as professional inspirational enthusiastic fun dynamic motivational and an effective learning experience.
With over 35 years of practical handson experience as a senior executive business owner business builder and consultant across dozens of industries Julian has been instrumental in building up numerous organisations and businesses through planned growth organizational and culture changes; transforming the lives and businesses of a multitude of people through his great ability to foster change through his caring attitude vision focus and bottom line realism.
Do You Want To Learn Internet Marketing?
Before you can hope to make money online you will have to learn Internet Marketing. Though this may seem obvious to most it is surprising how many people start their online businesses and never take the time to actually learn Internet Marketing. Internet Marketing is really nothing more than learning the art of salesmanship in an online environment. It’s not like having to learn brain surgery but there are some basics that you should know.
Depending on what your online business is you will not only have to learn Internet Marketing but you will also have to learn about how to market your specific product or service. One example would be if your online business was promoting affiliate programs you would then need to know not just Internet Marketing but you would have to narrow it down to Affiliate Marketing.
Affiliate Marketing is a business in which you are selling someone else’s products or services for a percentage of the sale price. With most affiliate programs you are provided materials such as banners that you can use to help you promote the product or service and hopefully make some sales.
The trick is that you have to make a lot of sales to really make in money and to do that you will need to learn Internet Marketing.
The essentials to Affiliate Sales Marketing are to drive as much qualified traffic as you can to your site and to convert that traffic into sales.
The first thing you have to do is find ways to get traffic preferably without having to spend a lot of money to do it. There are a number of ways to do this including Article Marketing trading links with similar websites and of course the search engines.
A large amount of traffic that comes to your site will be via the search engines and for this reason you will have to have a site that ranks decently with the search engines. In order to accomplish this you will have to have your site designed with search engine optimization in mind. A site that is optimized for the search engines and has plenty of great content will usually rank good with the search engines.
Another strategy for getting traffic to your site is Article Marketing. To take advantage of Article Marketing all you have to do is write some articles and submit them to the article directories and because these articles will contain a link to your site they will help to generate more traffic.
Though these are some basics of Affiliate Marketing to learn Internet Marketing you will need to do some research or take advantage of an easy to follow marketing tutorial such as “Fast Cash For Newbies.” This is a series of videos that can help you to learn Internet Marketing quickly so you can start making money now.
About the writer:nbsp;nbsp;Michael John Arnold provides Internet Marketing tools for the novice to the expert.
His “secret” videos will guide you through the process to insure your online success.
http://www.newbiecashonline.com/
Distribute Press Release To Build Links
Many internet marketers complain that it is very hard to very their websites to rank well in the search engines. What they are saying is that they find it hard to build links. Link building should be the core activity in any search engine optimization process. You want to rank well? Simply build more inbound links.
Still a huge portion of marketers fail to rank well in the search results after spending lots of time and maybe even money on link building. In this case what is happening is that there is not enough link juice from the inbound links.
The term “link juice” is a loose term that is used by many internet marketers. It refers to the authority of a website. The higher the authority the more link juice a link will have and the more desirable the link. But what exactly are high authority websites?
Google has a way of letting the world know whether a website is an authority site or not. The indicator is known as Page Rank. The higher the Page Rank the more link juice the website can pass to external websites. For example a link on a Page Rank 7 website is much more valuable than a link on a Page Rank 1 website.
For the other search engines there is really no way of knowing whether a website is an authority site or not. In this case the only way to know is to make smart guesses. If you see a website ranks well consistently in the search engines it is likely a high authority site. What you want to do is to think of ways to get these sites to link to you. Unfortunately that is easier said than done. How do you get a well established website like EIN News or CNET News to link to you?
One way to do so is to publish press releases. You can write your news story yourself or you can hire a professional PR writer to write your release for you. If you want to hire someone make sure that he or she knows enough about your company and your products and services to do a decent job at writing the release. If possible work with the same PR writer so that the writer learns more and more about your organization. Over time you will observe a rise in the quality of the releases.
The next thing you need to do is to identify a press release distribution service that will submit your news stories to these authority sites. Many of these News sites at least according to Google have high page rank. With a single PR you can get hundreds of these sites to link to you.
Whenever possible always try to include your target keyword phrases in your anchor texts. Not all news sites allow you to do this. If you can’t use anchor texts simply use your URL in the PR body. This will be converted into active links and web visitors can still click through the link and arrive at your site.
About the writer: Get instant traffic and maximum exposure press release distribution service. Distribute your PR to high Page Rank authoritative sites Over 300 sites.